Designing a seamless digital experience that enables individuals with limited loan access to apply with clarity, speed, and confidence—offering a transparent, user-friendly cash financing solution through a fully mobile, end-to-end journey.
UX / Mobile Design / Research
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Many individuals in Saudi Arabia, particularly those working in companies without bank agreements, face limited access to personal loans due to restrictive eligibility criteria and high-interest rates from the few available options. Additionally, existing digital loan solutions often lack transparency, reliability, and seamless user experiences, leading to frustration, distrust, and drop-offs in the application process.
To develop a fully digital, accessible, and user-friendly cash financing app that empowers users to secure loans effortlessly while ensuring clear eligibility criteria, transparent fees, real-time status updates, and a smooth application journey.
By leveraging user-centered design and the design thinking framework, we will conduct in-depth user research, competitive analysis, and iterative testing to create an intuitive, secure, and efficient platform. Our approach will focus on removing application barriers, enhancing transparency, and delivering a frictionless experience that builds trust and meets the financial needs of underserved users.
stepe 01
To understand our users deeply, we developed an
Empathy Map and crafted Two Personas, Yosef and Hissah
These elements reflect users' needs, frustrations, and motivations, helping us build a human-centered foundation for our design process. This step ensures we approach the problem with user-first insights.
stepe 02
We clarified the problem by creating Problem Statements
and crafting Hypothesis Statements
that guide our solutions.
Additionally, a comprehensive Value Proposition was developed to highlight key features that address user needs while promoting trust and engagement with the app.
stepe 03
During ideation, we focused on exploring creative solutions. A
Goal Statement directed our efforts, while a
Competitive Audit Summary provided insights into market standards.
Finally, the How Might We statements helped frame user challenges into actionable opportunities for innovation.
stepe 04
Bringing our ideas to life, we created an Information Architectures to map user journeys, a Mid-fidelity Wireframes to visualize the interface, and a polished High-fidelity Prototype that closely resembles the final product. This stage transformed ideas into tangible solutions ready for testing.
Mid-Fi Wireframe Hi-Fi Prototype
stepe 05
In this final phase, we validated the prototype through a structured Research Plan, and a moderated usability study with representative users.
This section highlights key insights from the testing sessions, presents measurable UX performance through KPIs and concludes with
Prioritized Development Recommendations to guide the next iteration of the product.
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