Designing a reliable and inclusive digital bakery experience that empowers health-conscious users in Jeddah to confidently discover, customize, and order gluten-free and lactose-free baked goods with ease, transparency, and trust.
UX / Mobile Design / Branding / Research
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Many individuals in Jeddah with gluten-free and lactose-free dietary needs struggle to find trustworthy, clearly labeled, and diverse baked goods that cater to their preferences. Existing solutions often lack transparency, customization, and a seamless ordering experience, making it difficult for users to confidently purchase healthy baked goods.
To create a user-friendly bakery app that provides a safe, transparent, and convenient way for customers to discover, customize, and order high-quality gluten-free and lactose-free baked goods while ensuring clear ingredient labeling, variety, and a reliable delivery experience.
By understanding user needs through research, we will design a trustworthy and engaging digital platform that offers detailed product transparency, a seamless ordering process, and customization options. The app will differentiate itself from competitors by focusing on clarity, quality assurance, and convenience, ensuring a superior user experience from discovery to delivery.
stepe 01
This step focuses on understanding the users, their needs, and challenges. The
Empathy Map highlights what users say, think, feel, and do, providing a deeper understanding of their behavior.
The Two Personas, Mansoor and Alaa, represent key user groups, their goals, frustrations, and motivations, helping to tailor the app to real user needs.
stepe 02
In this step, the focus is on framing the problem and opportunities.
The
Problem Statements pinpoint the users' core challenges, while the
Hypothesis Statements suggest actionable solutions.
The Value Proposition outlines how the app will meet user needs effectively, providing clarity on what makes it unique and beneficial.
stepe 03
This step generates creative solutions and strategies.
The
Goal Statement defines the app's purpose and measurable outcomes. The
Competitive Audit Summary identifies market gaps and opportunities for differentiation.
Finally, theHow Might We statements spark innovative ideas to address user challenges and improve the app experience.
stepe 04
This step brings ideas to life through design. The Information Architectures defines intuitive navigation, supported by a consistent Design System The Mid-fidelity Wireframes explore layout and flow, while the Mhigh-fidelity Prototype delivers a polished, interactive experience.
Lo-Fi Hi-Fi Design System
stepe 05
In the testing phase, we conducted an unmoderated usability study to evaluate the app’s effectiveness in addressing user needs.
We began with a Research Plan, outlining key objectives, research questions, and UX metrics. and capturing Insights into usability pain points. We then Measured KPIs and based on the findings, we
Prioritized Development Recommendations
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